Iftar is the breaking of the fast after Ramadan. This ad at the Camp LSA McDonald's (Kuwait) aims at the Muslim audience. One thing caught my attention: the use of the emoticon. I see the use of the colon and right parenthesis to represent a smile sideways :) I see this same combination used in the Arabic ad, which I found puzzling. Since Arabic reads right to left, shouldn't the order of the punctuation be reversed?
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